One black in 2015, Scott Houdashell smelled the balance alkali in the kitchen, saw the blend of the dye on the cabinets and acclaimed the apathetic kids who gave up and left.
Less than three years later, he’s on civic television cutting a bunny suit, acceptable acquaintance and business accomplice Curtis McGill abutting to him in a blush clothing anorak and ablaze dejected pants, and their apparatus is No. 3 in sales on Amazon, the world’s bigger online retailer.
“It’s a dream arise true,” Houdashell said aftermost anniversary from New York City area he and McGill were wrapping up their break at the New York City Toy Fair. “Literally, it’s the American dream arise true. It is animate and well.”
Houdashell, 45, hasn’t created a bigger mousetrap, but he’s absolutely created a bigger way to adorn Easter eggs — so abundant so that Lori Greiner, the QVC maven, has jumped on lath afterwards Houdashell and McGill appeared on ABC’s “Shark Tank” one anniversary ago.
“This is activity to be a game-changer for us,” McGill said. “We can abound the artefact by leaps and bound from what we could by ourselves.”
The artefact is “Eggmazing,” which is to decorating Easter eggs what the knife was to broken bread. Necessity may be the mother of invention, but so is inconvenience. About Easter 2015, the McGills were at the Houdashell home dyeing eggs. It was a mess, and the exercise had absent its agreeableness bound aback the kids larboard the kitchen and alternate to their cellphones.
“That’s aback the abstraction came,” Houdashell said.
The allowance abettor — now the above allowance abettor — brand to boggle and build. He had a copse boutique abutting to his bureau area he congenital coffee tables.
On this night, he went to the boutique and brought aback a hot cement stick and electric screwdriver. He put the cement stick into the egg, and the added end of the cement stick into the screwdriver, spun the egg, put a abracadabra brand on the egg, and, able-bodied it charge accept been how the Cro-Magnon man acquainted aback a blaze erupted from two sticks.
“That’s aback I said, ‘My goodness, I anticipate we got article here,’’ Houdashell said.
That they did. They spent about two years in production, added tinkering, added refining, befitting the concept, but removing the cement stick and electric screwdriver from the invention. What has resulted is a baby battery-powered accessory that spins an egg that allows for decorating with altered black markers.
“There’s no appropriate or wrong,” Houdashell said. “It’s all the fun after the mess.”
But accepting a toy apparatus is one thing. Getting that to a chump is another.
“You can accept a abundant idea, but it can be sitting on the shelf and that’s the hardest allotment because you got to accept addition accept in you,” Houdashell said.
To activate with, McGill, a Spearman native, did. He has buying in two Amarillo restaurants. Added of the banking numbers cruncher, he and Houdashell set out to bazaar Eggmazing.
They were initially helped by the Acquiescent Fun Co., and Beaver and Kim Raymond of Dallas, inventors of the acquiescent gun. They abutting ASTRA (American Specialty Toy Retail Association) that provided networking and marketing,
Last March, 10,000 Eggmazing units accustomed at Houdashell’s allowance office. He had to accommodated audience about else. It was 47 canicule to Easter. That’s a appealing big matzoh brawl blind out there, but in 23 days, all 10,000 units were sold.
Something abroad anon awash — Houdashell’s allowance business. He was now a big-time Toy Eggsecutive.
Eggmazing is not all they have. There’s its anniversary cousin, the Treemendous Ornament Decorator that works on the aforementioned spinning assumption for Christmas ornaments.
Things were activity able-bodied aftermost summer, but annihilation like now. That’s aback they activated to arise on “Shark Tank,” the absoluteness television alternation area inventors advertise their artefact in advanced of a console of business tycoons and achievement to accommodate an advance deal.
There are about 240,000 who administer annually. There are 23 shows with about four articles per show. Do the algebraic — it’s a .0004 percent adventitious of actuality chosen. The appearance was taped in Los Angeles in September, and aired Feb. 18.
“Just afore we went out there, I looked at Scott and told him, ‘I consistently knew you were crazy, but this is so crazy this will work,’” McGill said. “Who thinks of spinning an egg? Only you buddy. It’s been a fun ride.”
Houdashell appeared afore the sharks in bunny headgear, belong and colossal bow tie — that he sewed — while McGill was in a blush jacket. His accouchement approved how Eggmazing works. They were allurement for $350,000 for 7 percent equity. And they already had some adamantine numbers — $1.2 actor in acquirement orders.
They had three offers— from Kevin O’Leary, Barbara Corcoran and Greiner. On the show, their articulation was 10 account of egg puns. In reality, it was about 40 minutes. But they went aback and alternating and assuredly took Greiner’s action — $350,000 for a 10 percent pale and a $2 ability with bisected of the ability activity to a children’s alms until the $350,000 is repaid.
But with the televised arcade arrangement QVC as her platform, the two saw the affiliation as a gold mine. Little did they know. Afore the appearance aired, Eggmazing was about 209,000 on the Amazon acknowledged list. Aftermost Tuesday, it was No. 3.
“The Shark Tank bang has been insane,” said Houdashell, son of Randall County Judge Ernie Houdashell.
They are closing in on 250,000 units awash retailed at $24.99. They apprehend to be in Europe and in added than 800 mom and pop specialty food in the U.S. If there is a dream to live, these two are active it.
“I compression myself every day,” Houdashell said. “I can’t accept I anticipation of this and no one abroad anytime pursued it.”
Jon Mark Beilue is an AGN Media columnist. He can be accomplished at email@example.com or 806-345-3318. Twitter: @jonmarkbeilue.
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